Executive Search | Executive Coaching | Leadership Development
1.  Instilling a Coaching Culture

 “The goal of coaching is the goal of good management – to make the most of an organization’s valuable resources.”

Corporate coaching accelerates the development of talent and human capital that is paramount to gaining a solid competitive edge.   Instilling a coaching culture in your organisation helps create a winning culture that brings out the best in your people – individually so that they may achieve peak performance, and collectively so that together you excel in the marketplace.

2. Coaching Workshop (2-Day Program)

We provide a 2-day workshop which will give leaders the basic skills they need to apply to coaching around a model designed to enable them to coach effectively.  The program is designed to teach the skills and to give ample practice time so that each individual has feedback on their performance. This will help the participants to focus on the areas they most need to perfect.

  • Enhance performance through personal paradigm shifts
  • Embed corporate coaching into the culture of your organisation
  • Maximise the value of your followers through coaching
  • Identify the differences between Coaching, Managing and Leading
  • Position Strategic Coaching in your organisation as a highly creative and collaborative partnership


"With all the information available today, the manager can no longer have all the answers.  Whereas, in a coaching role, you are not expected to have all the answers. In a coaching role, you ask the questions and rely on your staff, who become the experts, to provide the information."
Byron & Catherine Pulsifer,
from Why All This Talk of Coaching Rather Than Managing?

Provides complete coaching and support for leaders, developing and using their skills, so that the coaching culture becomes completely instilled to create an environment in which the spirit of the organization moves the brand.
  • Support and maximise followers performance and development
  • “Peer coach” as a key way to provide support and guidance to each other in challenging environments,
  • Possibly “coach up” by coaching their superiors to enhance their own ability to lead and manage in a 360° feedback situation.
2-day Workshop Agenda

Day 1

  • An explanation of what coaching is and isn’t
  • The value of coaching
  • How coaching helps the leader as much as the person being coached
  • Understand the power of coaching
  • Learn the basic skills
  • Practice in a safe environment
Coaching Practice – Prepared Scenarios In pairs, we will conduct a short coaching session from a preset scenario to enable the trainer and the participant to gauge the current skill levels.
Basic Skills – Listening, probing & paraphrasing This module is designed to teach and practice:
  • Listening
  • Questioning
  • Checking mutual understanding
  • Empathy
  • Minding your body language
Setting the scene
  • Create a safe space
  • Put the coachee at ease
  • Set the ground rules
  • Demonstrate the right intent
Agreeing the goal
  • Each coaching session needs a goal
  • Check that the goal is SMART
  • Identify the current gaps

Day 2

The Coaching Model Coaching revolves around DIALOGUE in a way that helps create the coaching environment
Stage 1 – Identify and validate the goal
Stage 2 – Explore options
Stage 3 – Reaffirm or amend the goal
Stage 4 – What behavioural changes are needed
Stage 5 – Clear action steps
Stage 6 – Regular follow-up sessions
Coaching Practice
  • A simulated practice whereby all participants have the opportunity to practice and be given feedback
  • A real life coaching practice
What next?
  • How will you measure your success – an open discussion
  • How will your company measure our success - optional


Post Coaching – 1-day Open Forum

After 3 months, a 1-day Open Forum will be organised with the delegates to report on the final outcome of the coaching as related to the goals and this will provide an opportunity to:
  • Review the concepts, refresh on knowledge and understanding
  • Discuss challenges and obstacles whereby additional questions and contributions can be posed
  • Share key learning points of coaching experiences with each other
All enquiries on the above Leadership Development Programmes can be directed to JMW International:
John M. Williams

Tel: (+603) 7726 1616                Email:  Enquiry

Alternatively, you may reach JMW International at the following address:
Agensi Pekerjaan JM Williams & Associates Sdn Bhd
Suite 813, Lift Lobby 4, Block A
Damansara Intan
No 1 Jalan SS 20/27
47400 Petaling Jaya, Malaysia.